Selected product work
Product strategy, UX, and engineering, and the decisions that make a first version actually usable in the real world.
AI products · Product strategy · Web & mobile · UX & launch
Featured Case Study
Palabruno: From Founder Idea to Launch
Helped a nontechnical founder turn a rough language-learning product idea into a launched Spanish reading MVP with mobile subscriptions, teacher payments on the web, app store launch assets, UX polish, and clearer positioning.
Client work
Casamo: Stay Audits for Remote Workers
Casamo helps remote workers turn a noisy stay search into a bookable shortlist backed by photos, amenities, reviews, and host questions.
Amazon Creative Ops Platform for Sellers
Genrupt moved from fragile AI generation toward a commercial Amazon seller workflow platform with safer billing and async operations.
Social Events Platform
The live social events product became more reliable while the team kept shipping with clearer technical patterns.
E-commerce "Fake Door" Test
The fake-door storefront tested buyer intent before inventory spend.
Auto Parts "Digital Stockroom"
The business gained a 24/7 inventory channel and fewer repetitive stock calls.
Interior Designer Portfolio
The designer gained a cleaner public home for high-value project conversations.
Comic Book Artist Portfolio
The artist gained a professional portfolio hub for editors and commissions.