Fix the workflows slowing down your business
I help growing businesses replace repeated manual work and scattered information with clear workflows and software their team can use.

As the business grows, manual work gets harder to manage.
The business is growing, but day-to-day operations are getting harder to run. Requests arrive through inboxes and chats. Important status lives in spreadsheets. Approvals depend on one person. Reporting means pulling information from several tools.
Only they know what happens next.
A clear look at the entire workflow can show you where to begin.
Three ways we can work together.
Start with the level of help that matches what you already know. Each engagement produces something useful on its own.
Business Systems Audit
Find what's slowing your operations down.
Map one difficult workflow, find where it breaks down, and leave with a recommendation and first build plan.
Business Systems Build
Build the tool your team needs.
Design and build an internal tool, automation, dashboard, integration, or AI-assisted workflow around your team.
Ongoing Technical Partnership
Ongoing help for the systems you rely on.
Improve and support the systems your team relies on through an agreed set of technical priorities.
Selected client and independent projects.
These projects show how I handle discovery, product decisions, building, and handoff.
Client work
A working operations prototype from one discovery call.
An auto-dismantling yard was running sales and fulfillment through paper sheets, WhatsApp, Excel, and memory. I turned the workflow into a PRD, functional specification, and role-based prototype the client could validate before committing to the full build.
View Desarmadero Operations
Client work
Making Genrupt ready for paying teams.
I helped build the billing, credit accounting, background jobs, and agent workflows that made Genrupt ready for paying teams and helped it support its first 200 paying customers.
View Genrupt
Independent work
One place to manage a scattered acquisition workflow.
Acquire brings sourcing, review, applications, outreach, evidence, and follow-up into one local system. It keeps agent activity behind clear review steps and stores the state needed to recover interrupted activity.
View Acquire
Client work
Launching Palabruno across mobile and web.
I helped a nontechnical founder narrow the product, build the learner and teacher workflows, add mobile and web payments, launch on iOS, Android, and web, and leave with the documentation and assets needed to own the product.
View Palabruno
What working together looks like.
A simple path from understanding the workflow to a system your team can own.
Understand the complete workflow
We trace each workflow from request to outcome: who is involved, which tools they use, where information changes hands, and where the process breaks down.
Choose the smallest useful change
The best fix may be a process change, better use of an existing tool, an automation, or custom software. We choose based on what the workflow needs.
Build, document, and hand it over
When software is the right fix, I build a focused version around your team. You keep the maps, software, documentation, and notes behind important decisions.
What people have said about working with me
Hanif quickly understood our needs, both from a business and aesthetic perspective, and translated them into a clean, functional website in no time.
He's reliable, communicates great, and has a sharp technical mind. Whether handling complex builds, troubleshooting under pressure, or adapting to shifting priorities, he was dependable every step of the way.
He suggested design-to-engineering hand-off improvements to make our workflow more efficient, asked insightful follow-up questions during design reviews, and brought my Figma designs to life so we could deliver value to our users.

Hi, I'm Hanif.
I'm Hanif Carroll, a technical consultant and product engineer with more than eight years of experience building web, mobile, automation, and AI systems. I work directly with founders and operators from the first conversations through product decisions, implementation, and handoff.
I'm based in Buenos Aires, work US hours, and contract with US clients through my LLC, HC Studio.
More about how I work
