Most Founders Waste Months Building Things Nobody Wants

I help founders validate their product ideas with real customers and test working prototypes before they invest in development.

Schedule a Free Validation Call

30-minute call • No commitment • Get clarity on your next steps

Does This Sound Familiar?

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You have an idea but aren't sure if customers actually want it or who your real target market is.

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You're afraid of wasting months and tens of thousands of dollars building the wrong thing.

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You skip validation and assume you understand your customers, only to discover you don't.

You're debating internally about features instead of letting customers tell you what matters.

Get Real Customer Validation and Tested Prototypes in Weeks

Product Validation Sprints

Move from idea to validated, tested solution while avoiding the costly mistake of building things nobody wants. Get clear direction and tested solutions that give you confidence to move forward—or smart reasons to pivot before it's expensive.

Real customer validation, not assumptions or internal team feedback
Technical + Product expertise with 8 years of development experience
End-to-end process from customer discovery through tested prototype

Is This Right for You?

This Is Perfect If You're:

  • A startup founder with initial product concepts who needs validation before development
  • Unsure about your target customer or market positioning
  • Want to avoid costly pivots by validating early
  • Looking for confidence in your product decisions before major investment

This Is NOT Right If:

  • You need immediate development work (I focus on validation before coding begins)
  • You already have a launched product with users (you've moved beyond initial validation)
  • You want hands-off service (these are collaborative processes that need your input)
  • Your idea requires specialized technology (my process works best for web and mobile applications)

Choose Your Validation Sprint

Customer Discovery Sprint

Ideal For: Founders who need to validate the problem and identify their target customer
1 Week $1,500

What You Get:

Know if your idea is worth pursuing with clear validation data
Discover your real target customer and stop guessing
Understand the competitive landscape and gaps you can win

Key Deliverable:

📊 Customer Insights Report with go/no-go recommendation

Both Services Together

Save $500
4-5 Weeks $5,000 Originally $5,500

Complete customer discovery plus validation testing. Perfect for founders who need both market validation and solution testing.

See the Process in Action

Language Exchange App Validation

Challenge:

A good idea (language exchange) with poor execution by existing apps. Needed to validate the concept and find the right approach.

My Process:

I interviewed 20+ locals in Buenos Aires, prototyped the core experience, and tested it with real users in under two weeks.

Solution:

Customer insights completely changed the product direction. I designed and built a functional prototype to test with real users, uncovering critical insights—like the need for real photos—before any production code was written.

Result:

A validated concept with clear direction that saved months of wrong development and thousands in development costs.

Joplin Product Analysis

Challenge:

An existing product with hundreds of pieces of unstructured user feedback needed strategic clarity on what to prioritize.

My Process:

I built a custom AI pipeline to analyze over 750 user comments from GitHub, Reddit, and forums.

Solution:

The data revealed the most critical issue threatening user retention wasn't the most frequent complaint. We identified that sync failures—though less common—were the primary reason users abandoned the app.

Result:

A data-driven, prioritized roadmap focused on solving the highest-impact problems first.

Your Technical Co-Pilot

Hanif Carroll - Professional headshot

With 8 years in product development, I've seen firsthand how great ideas fail due to skipping validation and building the wrong things.

I focus on validation before coding begins because my passion is ensuring we're building the right things, not just building things right.

My approach combines technical expertise with deep UX understanding, using real customer validation instead of assumptions or internal team feedback.

When I'm not doing this, I'm building community here in Buenos Aires, connecting people, and exploring how to live a good life—values that I bring to every project.

Ready to Validate with Confidence?

Stop guessing. A 30-minute call is all it takes to get clarity on your next steps. We'll discuss your idea, identify your biggest risks, and determine if a validation sprint is the right fit for you. No pressure, no strings attached.

Schedule Your Free 30-Minute Validation Call

A Few Common Questions

What happens after the sprint?

My goal is to leave you with a validated plan and tested prototype you can act on. While I don't offer full-stack development, I can provide guidance on the hiring process and help you avoid common pitfalls when bringing on technical talent.

Why not just hire a freelance developer and start building?

A freelance developer will build what you ask them to. I help you figure out what you should be asking for in the first place. This validation process happens before development to ensure you don't waste your investment building the wrong thing.

How do you work around my schedule?

I offer flexible scheduling that works around your availability while maintaining momentum and effectiveness. We'll establish a cadence that fits your schedule during our initial call.

Is my idea safe?

Absolutely. Our engagement is built on trust. I'm happy to sign a Non-Disclosure Agreement (NDA) before our first call to ensure your intellectual property is protected.

Do you have a money-back guarantee?

Due to the hands-on, consultative nature of the work, I don't offer refunds once a sprint has begun. However, the purpose of our initial free call is to ensure we are a perfect fit and that I am completely confident I can deliver value to you.