Hanif Carroll MVPs + AI Automation

Amazon Creative Ops Platform for Sellers

Expanded Genrupt from a fragile AI media MVP into a real Amazon creative ops platform with billing, generation workflows, and stronger product foundations.

What changed

Helped turn Genrupt into a platform that could support paying seller teams with subscriptions, organization billing, and safer cost controls.

Proof type
Client work
Client
Genrupt
Service
Contract Product Engineering
Best fit
Teams turning an early AI product into something customers can actually buy, trust, and use at scale.
Track
AI Systems
Role
Contract Full-Stack Engineer
Timeline
Contract engagement, 2025 to 2026
Team
Worked inside a small product team

Why it mattered

Genrupt had outgrown its original AI image and video MVP. To support paying customers, it needed real billing, safer credit accounting, and more reliable handling for long-running image, video, and storyboard jobs.

Constraints

  • The product had to support paying customers while the platform surface kept expanding.
  • Long-running generation jobs needed to retry safely without drifting credits or billing state.

Built with

Next.jsTypeScriptPostgreSQLPrismapg-bossStripeTanStack QueryZustandFAL.aiOpenAIGoogle Vision OCRModel Context Protocol
Amazon Creative Ops Platform for Sellers hero preview

Genrupt had outgrown its original AI image and video MVP. To support paying customers, it needed real billing, safer credit accounting, and more reliable handling for long-running image, video, and storyboard jobs.

At the same time, the product surface was expanding into Amazon seller workflows like market analysis, variations, listing builder, A+ content, and experimentation, which put pressure on architecture, state management, and async infrastructure.

Built the subscription, organization, and credit-ledger flows needed to support real paying customers instead of a fragile AI MVP.

Hardened the long-running generation engine so image, video, storyboard, and related jobs could retry safely without breaking user state or cost accounting.

Shipped new seller-facing workflows, including inline text editing for product images and the foundations for market analysis, listing builder, A+ tooling, and agent-facing interfaces.

Cleaned up architecture across routes, services, and client state so the team could keep shipping without compounding the product's earlier fragility.

Helped turn Genrupt into a platform that could support paying seller teams with subscriptions, organization billing, and safer cost controls.

Long-running generation flows became more dependable, which made newer seller workflows practical to ship instead of risky to launch.

Load testing gave the team clearer launch-capacity targets for current and future events.

The cleaned-up architecture made it easier to keep adding seller workflows and agent-driven features without piling more fragility into the product.

Amazon Creative Ops Platform for Sellers feature preview

Need this kind of workflow cleaned up?

If your business is still relying on copy-paste, fragmented tools, or one person’s memory, bring the workflow and we’ll scope the first fix.