E-commerce "Fake Door" Test
A market validation platform for a beauty brand, testing product demand through a high-fidelity e-commerce storefront before inventory investment.
- Client
- Beauty Brand
- Service
- Market Validation Platform
- Technologies
- Next.js React Tailwind CSS
// The Challenge
Entrepreneurs had a promising beauty product idea but faced significant financial risk. They needed to validate market demand before investing in costly development and inventory.
// The Approach
We developed a "Market Validation Platform"—a high-fidelity, convincing e-commerce storefront built with Next.js. The site showcased the proposed product line and allowed users to add items to a cart. At the final "purchase" step, it collected an email for a "pre-launch list" instead of payment, effectively testing purchase intent.
// The Outcome
The entrepreneur successfully gauged market interest with minimal financial exposure. The test identified the most popular products and generated a valuable email list of early adopters, providing the crucial data and confidence needed to proceed with a targeted, successful product launch.
