[HANIF.DEV]

Agency Reporting Automation

Automated client reporting + weekly updates for digital marketing agencies. Unify GA4, GSC, ads, and CRM data into a single dashboard and deliver updates without manual work.

What You Get

  • Multi-source dashboards (GA4, GSC, Ads, CRM)
  • Weekly KPI updates (email or Slack)
  • Anomaly alerts for spend spikes, traffic drops, and conversion changes

Implementation (2-week sprint)

  • Day 1–2: Data access + KPI definition
  • Day 3–7: Dashboard build + QA
  • Day 8–10: Weekly update automation
  • Day 11–14: Alerts + handoff
Sample dashboard Not client data

Sessions

124,980

+12% WoW

Leads

1,248

+8% WoW

ROAS

3.7x

Target 3.5x

Weekly sessions

Conversion rate

Top Channels

Paid Search · 46%

Organic · 32%

Social · 22%

Alerts

Spend spike: +18%

Conversion dip: -6%

Traffic drop: -9%

Example Weekly Update (Auto)

Summary: Paid Search up 12% WoW driven by improved ad quality scores. Organic dipped 4% after a ranking change on two priority pages. Next actions: refresh landing copy and adjust budget pacing.

  • Top KPIs: Sessions +12%, Leads +8%, ROAS 3.7x
  • Risks: Spend spike in Brand campaign (+18%)
  • Next actions: Audit landing page + adjust pacing