Hanif Carroll · Technical Product Partner · Buenos Aires

MVPs and workflow automation for nontechnical founders and business owners.

I help clients ship useful first versions and replace repeated manual work with software that actually fits the business.

When to send me to someone

There is a real bottleneck, and they need someone to build the fix.

8+

years building products

Direct

senior execution, no agency layer

Fast

clear scope, short feedback loops

Two ways I help

One track for new products, one for operational drag.

The common thread is the same: cut through ambiguity, build the useful thing first, and keep communication plain.

MVP builds

01

For nontechnical founders who need a real first version in users' hands.

  • Cut scope to the smallest version worth shipping.
  • Build the product, not just the landing page.
  • Launch with direct feedback and a clean handoff.

Workflow automation + AI agents

02

For business owners and lean teams buried in repeat work and slow handoffs.

  • Turn repeated tasks into internal tools or automation.
  • Connect the systems already running the business.
  • Add AI only when it reduces work or improves a decision.

Recent work

Recent projects clients can map themselves to quickly.

Casa Elaria

Built a fake-door storefront so the founder could validate demand before paying for inventory.

Desarmadero La Torre

Built a searchable digital stockroom that cut down on repetitive phone-based inventory checks.

Genrupt

Expanded an AI media MVP into a billable Amazon creative ops platform with subscriptions, queue-backed generation, and seller-facing creative workflows.

Good referrals

Best fit for people who can decide and want momentum.

A founder or owner has a concrete problem, not just a vague idea.

There is urgency: launch, validation, or operational drag is costing time or money.

They want direct senior execution instead of agency layers.

They can make decisions and give timely feedback.

How engagements start

Start with a roadmap call, then scope the right first step.

MVP builds start at $10,000 for a focused four-week build.

Workflow automation and AI work is scoped after looking at the current workflow, systems, and the actual bottleneck.

In both cases, the first call is for narrowing the problem and deciding whether I am the right fit.

Forward or send directly

If someone needs help shipping or cleaning up operations, send this.